Welcome to The Software Factory Corporation website

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In a nutshell . . .

We design, build, and manage web sites, applications, widgets, and other neat stuff for companies of all sizes, including many small businesses with big ideas that have given us the chance to dig deep and pull off the impossible. Click the arrows to checkout some of the things we've done.

Boating Pals

We're in the midst of building a new social networking platform for vertical markets, and Boating Pals will lead our roll-outs in 2011. The system has the social functions you might expect, plus heavy-duty blogging tools and full-fledged video sharing coming by year-end. We'll post a beta link soon.

Mad Mariner

Brainchild of a former New York Times journalist, Mad Mariner attracted attention quickly within the boating community and has blossomed into a network of sites. We've helped them stay at the forefront of their industry and recently embarked on a project to rebuild and integrate all their sites.

Prevention Magazine

The enduring and trusted publisher of health and lifestyle news and advice wanted to launch a blogging community – fast – but lacked the internal resources. We met the challenge with a durable solution integrated into the main site and customized to spotlight contributors.

The Holy Cow Company

Shortly after launching on the Magento ecommerce platform, the site for this organic cotton clothing retailer needed major surgery to correct the shortcomings of a previous developer. We successfully remedied the problems, which included a complicated upgrade and move to a new host.

You Work For Them

Award-winning designers Michael Paul Young and Michael Cina put the know-how they had learned working for clients like Coca Cola, U2, and Hewlett-Package into a unique, 100% custom-coded ecommerce site that provides art, images, fonts, videos and more for fellow creators.

Nickelodeon

Nick – of Sponge Bob, Jimmy Neutron, and iCarly fame – launched the Worldwide Fido Awards on its Nick at Nite channel in 2008 and needed some unique tools for its web site that would allow the young entrants to promote their pooches to friends, family, and the world.

Sunglass Hut International

Who hasn't seen a Sunglass Hut store or kiosk at the mall? Supporting 2,000+ locations around the world &ndash from financial reporting to point-of-sale to merchandising analysis – takes a lot of hands. During our three-year engagement, we built tools and systems that touched every corner of the company.

Peter Greenberg Worldwide

As the Travel Editor for CBS News, Peter Greenberg appears on The Early Show and many other CBS broadcasts. He also publishes his own blog, which needed a bunch of critical updates when it came to us. We knocked them out fast and added some new features too.

Finding Content for Your Site — From Your Own Content!

Posted by admin on January 29th 2010

The long tail is an economic concept that says the collective demand for less-popular items can exceed all the most popular added together. Online music stores are a perfect example because they can carry large collections of music just as easily as just a small selection. The product is digital and there are no inventory issues.

Google, Yahoo, MSN and ASK must give a small number of websites free traffic in order to keep their users coming back. This is known as natural or “organic” search, and it is the best deal in marketing. The problem is knowing which terms to target, and that’s where HitTail can help.

HitTail reveals in real-time the least utilized, most promising keywords hidden in the long tail of your natural search results. They present these terms as writing suggestions that, when used as the topic of new site content or blog posts, can boost the natural search results of your site.

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